Cue sports, rebuilt
for the future.
One player. Seven balls. One run. On average, two minutes of pure, data-rich action — engineered for wagering, broadcast, and global digital distribution.
Built for broadcast & sponsorship
A purpose-built stage where every shot is tracked and every brand gets prime placement.
What is 7BallRun?
One player attempts to run seven balls in sequence. Games average around two minutes. Every shot is tracked. Every outcome is modelled — a real-time data stream purpose-built for wagering, broadcast, and competitive play.
How popular is Cue Sports?
A globally beloved game with hundreds of millions of casual players — the exact audience 7BallRun™ is built for.
A major sport in the UK with strong, sustained growth across Germany, India, Brazil, Spain, Turkey, and the Netherlands. Hundreds of millions of casual gamers play Miniclip 8 Ball Pool — a free virtual cue-sport app pitting players head-to-head worldwide.
The non-professional player is the intended target audience of 7BallRun™. Every viewer can relate to the game, form their own opinion on every shot, and stay engaged from rack to rack.
Cue sports aren't emerging —
they're already massive.
What's been missing is a modern gaming product built for a billion-plus fans who already play, watch, and engage every day. That gap is now being filled.
The next decade belongs to cue-sport innovation.
Cue Sports Have Fans Everywhere
The global fanbase is the envy of every other sport.
Global Icons. One Sport.
"The list of global cue-sport fans is the envy of every other sport."
When Worlds Collide
Cue sports sit at the crossroads of elite athletics, entertainment, and culture.
Two of snooker's greatest icons share a moment at the Coral tournament — 7BallRun branding front and center.
World champion meets Premier League legend — cue sports cross every elite arena.
Vinnie Calabrese vs. Jimmy White MBE
A showcase exhibition featuring rising star Vinnie Calabrese against snooker legend Jimmy White MBE — proof that 7BallRun delivers world-class competitive drama in a format built for the modern audience.
Vinnie's unbelievable runout
Seven balls. One visit. Pure nerve. The 3-ball to 4-ball transition is the kind of shot that defines careers — a swerved cue ball, up and down the rail then threading traffic to land perfectly on the next pot. This is exactly the drama 7BallRun™ is built to deliver, every two minutes.
Endorsed by champions.
World-class cue-sport professionals see what we see — a faster, smarter, broadcast-ready evolution of the game.
"Brilliant new game. I couldn't wait for the next pattern to be set up."
"7BallRun™ is the type of pool format which will innovate the game. Playing against the whole field with no direct opponent is the only sane evolution of this amazing sport. 7BallRun™ will be huge."
"Having had a good old look at www.7ballrun.com I think it has massive potential. The game of pool is huge and played all around the world. I for one can't wait to get playing and promoting this game — I think it's the future of pool. Not only can you play the game but you can place a bet too. Many players have fans around the world who follow their progress, and 7BallRun™ allows them to be part of the game and have a chance to earn money too."
"7BallRun™ is the revolutionary new game that will bring billiards into the mainstream. Its fast, action-packed style is what the game has been crying out for."
7BallRun isn't just a game.
It's a data product.
Built from the ground up for the sportsbook era. Every run produces a structured, real-time data stream — ready to be priced, broadcast, and distributed globally.
Not adapted to betting.
Engineered for it.
Traditional sports were never built for wagering — they were retrofitted to it. 7BallRun is different. Every element of the format is engineered to produce fast, deterministic, micro-events that sportsbooks can price instantly and bettors can understand intuitively.
Engineered for Liquidity
Every game produces fast, deterministic micro-events sportsbooks can price instantly and bettors can read intuitively. Not adapted to wagering — built for it.
Broadcast Clarity
One player. Seven balls. One continuous run. ~2 minutes of pure, unambiguous action — purpose-built for streaming, social, and second-screen experiences.
Real-Time Data Modelling
Shot difficulty, success probability, positional variance, expected run length, outcome modelling — a complete structured stream, every frame.
Patented & Defensible
Protected under US Patent No. 11,541,301 — a defensible global moat as the first patented cue-sport built for wagering, broadcast, and competitive play.
Digital-First Scale
Operators can run thousands of games per day with minimal setup. Played in-venue, streamed live, or integrated directly into sportsbook ecosystems.
Dynamic Handicapping
Skill-adjusted, data-driven handicapping ensures competitive integrity and market fairness — at every level of play.
Sportsbooks need more high-frequency, low-friction, data-rich content.
7BallRun stands alone as a purpose-built betting sport — fast to watch, simple to understand, powerful to model.
This is the future of wagering-native sports entertainment.
Protected by US Patent No. 11,541,301
Our patent covers the core methods of data collection and outcome modelling that power the 7BallRun format — giving us a defensible position in a category about to explode.
Pool.house London
7BallRun
- Digital-first — minimal venue set up cost
- Globally scalable from day one
- Ready for distribution
- Patent-protected category position
- Commercial applications for physical venues and global events
Already in the market.
We are now looking to secure a commercial deal with a distribution network that has direct access to global online sportsbook operators, who can integrate 7BallRun into their international sportsbook ecosystems. Our goal is to partner with a group that understands the value of fast-cycle, data-driven sports content and can accelerate our rollout across multiple markets.
Unwavering belief in this great game.
Decades of competitive cue-sport experience meets deep legal, operational, and commercial expertise. We're building the world's fastest, cleanest, most scalable cue-sport format — backed by disciplined governance and seasoned leadership.
Strategic founder and driving force behind 7BallRun, blending competitive cue-sports expertise with creative direction and commercial leadership. As Managing Director of SALT ISLAND DEVELOPMENT INC., Shawn leads machine learning, AR, and social-gaming initiatives while architecting scalable digital products and premium sports entertainment formats.
Decades of senior legal leadership across global consumer finance. Previously General Counsel for DFC Global Corp, Dollar Financial Group, and Aegis Consumer Funding Group, with prior In-House Counsel experience at Bonamuso J J & Co. Graduate of New York Law School. Oversees 7BallRun's legal, regulatory, and governance framework.
Experienced operator and business owner with a strong background in safety management, training, and organisational compliance. Owner and Manager of TGH Safety Consulting & Training Center, where he built high-trust systems and led accredited training programs. Contributes operational oversight, governance discipline, and people-first leadership.
Experienced executive and strategic advisor with a background in corporate governance, commercial operations, and organisational leadership. Has held senior management and board-level roles across multiple sectors, bringing a disciplined, systems-driven approach to growth and compliance. Provides board oversight and strategic direction.
Marketing and communications leader, currently Marketing and Public Relations Manager at SALT ISLAND DEVELOPMENT INC. Specialises in brand storytelling, campaign strategy, and audience engagement across digital, entertainment, and sports-tech sectors. Supports brand development, public relations, and community-driven growth.
We're raising capital
for 50% of the global rights.
This raise takes 7BallRun from early traction to global footprint.
Where the capital goes.
Sports, data, and wagering
are converging — fast.
7BallRun sits at the intersection of fast-frequency sports, micro-betting, creator-driven content, digital-first distribution, and global cue-sport fandom.
Want to be part of the next chapter of cue sports
For partnerships, media opportunities, or early access to what’s coming next, message Shawn on WhatsApp:
Let's build the future of cue sports.
For investor decks, data room access, sportsbook integration, or press — get in touch directly.
sb@nextgenbets.com